"Explore, Learn, Think, Create, Inspire to Lead and Connect with Mission, Purpose and Faith"
"Ideas Spark Change, Sharing Fuels It"
Hi, I’m Allie—a self-proclaimed "dot-connector," and for good reason! You can also call me a designer and life coach. I’m a non-conventional thinker, passionate about reading, designing, and experimenting with new ideas, helping others reach their full potential in a healthy and holistic way, with a particular interest in education and health.
My journey has been anything but linear. I started as an architecture student, transitioned to mathematics and neuroscience, and eventually became a Google engineer. From there, I ventured into independent data science before finding my true calling in design. It’s in the world of design where my talents in art, analytics, and neuroscience come together, allowing my creativity to thrive in real-world applications.
Design is where I’ve been able to connect all the dots—merging my knowledge of software engineering, data science, and neuroscience into impactful solutions. I believe that science and technology are double-edged swords, and I am committed to using them for good—to serve a meaningful purpose and create positive change in the world.
My biggest takeaway? Take risks, explore boldly, and keep searching until you discover what you truly love. I believe the future of design lies in harnessing AI to create products and services that improve lives and solve meaningful problems.
Skills
Technical Skills
Wireframing and Prototyping: Proficiency in creating wireframes and prototypes using Figma
User Research and Testing: Conducting user interviews, usability testing, and analyzing results to inform designs.
Interaction Design: Designing intuitive and visually engaging interactions and animations.
Information Architecture: Structuring content effectively for easy navigation and usability.
Responsive Design: Designing interfaces that adapt seamlessly to various screen sizes and devices.
UI Design: Strong skills in typography, color theory, layout, and design systems.
Design Systems: Experience creating or maintaining reusable components for consistency.
HTML/CSS Knowledge: Understanding of front-end basics for effective collaboration with developers.
Soft Skills
Empathy: Ability to understand and prioritize user needs throughout the design process.
Collaboration: Working effectively with cross-functional teams, including developers, product managers, and stakeholders.
Problem-Solving: Finding innovative solutions to complex user experience challenges.
Communication: Clearly articulating design decisions and presenting concepts to stakeholders.
Adaptability: Flexibility to iterate and pivot designs based on feedback or changing requirements.
Analytical and Strategic Skills
Data-Driven Design: Using analytics, heatmaps, or A/B testing to inform design decisions.
Design Thinking: Applying design methodologies to solve problems creatively.
User Journey Mapping: Visualizing user flows and pain points to enhance the experience.
Usability Testing: Designing and conducting tests to validate user interactions.
KPIs and Metrics: Understanding how to measure design impact through key performance indicators.
The Design books I love
The Design of Everyday Things
Designing Interfaces: Patterns for Effective Interaction Design